Mercedes was founded by Karl Benz‘s & Gottlieb Daimler in 1886 AS Benz Patent Motorwagen, origins to Daimler-Motoren–Gesellschaft‘s. The name first appeared in 1926, its one of the biggest German automobile manufacturer a division of the German manufacturer Daimler AG.
First market introduction was started in the first quarter of 2010. It was a completely new driving sensation was highlighted by integrated marketing campaign.The marketing mix comprises all possible communication channels but online activities was in particular playing a key role.
the main motto was to create a buzz and excitement among the target audience and they were too succesful. During the campign people were really thinking that ” IT’S STILL A CAR or SOMETHING ELSE”…
Well they did it very perfectly and this car was superb still have impression on the peoples mind. so how they did please have a lok on the above slides. hope you will enjoy it.