Mercedes – “it’s still a car”

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IMC CAMPAIG

Mercedes  was founded by Karl Benz‘s & Gottlieb Daimler in 1886  AS Benz Patent Motorwagen, origins to Daimler-MotorenGesellschaft‘s. The name first appeared in 1926, its one of the biggest German automobile manufacturer a division of the German manufacturer Daimler AG.

Mercedes-Benz SLS AMG, Super car, unique in its type. Very first Mercedes-Benz automobile designed in-house by AMG, unveiled at the 2009 Frankfurt Motor Show, CLASS  Grand tourer.

First market introduction was started in the first quarter of 2010. It was a completely new driving sensation was highlighted by  integrated marketing campaign.The marketing mix comprises all possible communication channels but online activities was in particular playing a key role.

the main motto was to create a buzz and excitement among the target audience and they were too succesful. During the campign people were really thinking that ” IT’S STILL A CAR or SOMETHING ELSE”…

Well they did it very perfectly and this car was superb still have impression on the peoples mind. so how they did please have a lok on the above slides. hope you will enjoy it.

 

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