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Cadbury India : A fight to worm rumour !!!!

A CADBURY IMC CAMPAIGN

One of its best Marketing and PR Strategies.

How the problem was created in the chocolates, the reason was not to store it properly. But it created a lot of rumor and problem for company which is a giant in itself and it cost to it a lot and the main problem was that it was totally demolishing the brand value and equity  of the company.

But my dear its “CADBURY” , they applied their best marketing and PR  strategies to overcome on this and they did and now again they are on the top. How they did all this please have  a look on above slides..its a good strategical story. Hope you will like it.

Creativity In Marketing……………………. Why It Is So Essential………

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When we are taking about creativity, the first question which comes to our mind is that what is creativity? So creativity doesn’t have any specific definition but we can say that the act of turning new and imaginative ideas into reality. It involves two process: thinking then producing.

Since early schooling the notion of creativity has been associated with artistic creativity (painting, drawing, composing songs, etc…) and in professional life this has been reinforced by the ownership of the term within similar realms – the arts, design, advertising. However, it is important not to confuse this with creativity in marketing, which we define as “putting things together to deliver new value”: in other words, arranging existing things or creating new things to deliver something new that can add value to customers.

In this way, creativity in marketing is not limited to advertising, design or social media agencies, but should be applied to all aspects of marketing and brand strategy and across the marketing mix.

The application of creativity also comes in 4P’s of marketing:

The first P: The creative person.

The second P: The creative process.

The third P: The creative product.

The 4th P: Press (the environment for creative work).

So the things come how?

The product should be innovative and creative to make it unique as unique product always attract the customer most and a unique product would be create b a creative person so person should be creative and the process creativeness means use those technique’s which are most efficient and time saving and cost saving.

There is one more concept of creativity in marketing i.e.

The “4Ts Creativity in marketing framework”

  • TimeImage
  • Task
  • Target
  • Techniques 

Time

Creativity in marketing is not a luxury, it needs to be nurtured and that requires time. Not just snippets of time within a multi-tasking environment but focused, dedicated time: as a recent Harvard Business Review study found, the likelihood of creative thinking is higher when people focus on one activity for a significant part of the day and collaborate with just one other person. For this to happen, teams need to change their ways of working at the times when they need to be more creative.

Task

There are ways to enhance the productivity of ‘creative’ time, most importantly, by having a clear deliverable or end point. It helps to articulate the task at hand, enabling the creativity efforts and energy to be channelled at solving a specific challenge, issue or opportunity (e.g. How to get people to go through airport security in less than 5 minutes?). By having this clarity, there is a far higher chance of getting to creative solutions that can add real value. And this will help define more effectively the scale and scope of the creativity required.

Target

Marketing is about creating better customer value and, as such, is fundamentally customer-centric. It’s no different for creativity: in creative tasks, as in any other, you still need the discipline to specify who you are targeting, what insights you have about them and who you can work with to inspire and apply creativity.

As regards the target, this might be customers/consumers, employees or other groups who will benefit from the new creative solutions being developed. What is important is to define that target and then source or generate insights which can provide a springboard for idea development. Too often, idea generation is kicked off with a business-focused, internal task (what will this give us?) rather than defining which customer we are seeking to create new value for (what can we give to our customers?). 

Techniques

Creativity in marketing is a skill that can be learnt. The reason why we need help with unlocking our creativity is simple: the brain is designed to find efficient ways to operate, so it follows patterns and creates routines to make life possible and to save energy.

By forcing the brain to pause, re-think and process information differently from the normal way, we can start thinking laterally and see new connections and possibilities.

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Now its NOKIA’S turn…………………..!!!!!!!

The Finnish cellphone maker, which is weeks away from completing the sale of its handset division to Microsoft for $7.2 billion, on Monday announced its first phone based on Google’s Android operating system.

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As Nokia introduced a brand new family of smartphones, the Nokia X family, a range of handsets that combines Nokia design, build quality and services with the ability to run Android apps. Devices known as the X and the X+. So the matters come of huge competition and revelry. Specifically in India still Micromax and Samsung are the two leader and they are just because of their budget constraints cell with android application which are user friendly.

Like other cellphone makers, Microsoft Nokia  has focused much of its attention on fast-growing developing economies that are expected to be the main driver for growth in the industry. Nokia has suffered years of declining sales for its smartphones, as the likes of Apple and Samsung have ousted the Finnish company as the world’s largest maker of high-end phones.

By targeting the phones primarily at emerging markets, Nokia said the devices – under the Nokia X brand – would help educate new customers about the company’s existing offerings and connections to Microsoft. The price of the phone is between the company’s high-end Lumia smartphones and its low-cost Asha devices. The aim is to attract consumers in countries like India and Brazil who are looking to buy their first smartphone to access applications such as Facebook and Skype, he added.

The X will have a 4-inch, 840 x 480 IPS screen, 512MB RAM, 4GB of storage expandable storage via microSD slot and 3-megapixel camera, while the X+ sports the same specs but more RAM (768 MB) and an included 4GB microSD card. You won’t be getting Google’s apps or Play store, however as both handsets will be based on the forked AOSP Android OS. Nokia says that’ll have the advantages of the Android ecosystem, but with a “differentiated experience.” So far, Here Maps, MixRadio, Skype and Outlook are being featured on the Nokia Store. You can access the Nokia and third party stores using the devices, but not Google Play, obviously. We’ve heard SwiftKey will be available on the Nokia X range (and for free, too), as will BBM, which is also coming to Windows Phone sometime “this summer.”

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Category First Brand Second

we always think that brand is most important than category and customer always buy from brand perspective, the brand they admire.But this is not like that, tactfully this is totally vice verse. First customer always identifies their need which always comes into a category then after this they think about the brand so ultimately category comes first and brand second.

A brand is like the tip of an iceberg. How big and how deep the iceberg is will determine how powerful the brand is.
The iceberg is the category. If it melts, the brand will melt too.
The objective of a marketing program is not to build a brand, but to dominate a category. Red Bull dominates the energy-drink category. Starbucks dominates the high-end coffee category. Google dominates the search category. The Body Shop dominates the natural-cosmetics category. Whole Foods dominates the organic-food category. BlackBerry dominates the wireless-email category.
It shouldn’t. Big companies are busy burnishing their brands while entrepreneurs are looking for ways to dominate new categories. Big companies think brands. Entrepreneurs think categories.
Brands are important, but they have value only to the extent they stand for categories. Take Coca-Cola, once the world’s most valuable brand, according to Inter brand. But the value of the Coca-Cola brand has been steadily falling. It was worth $83.8 billion in 1999. Today it’s worth only $79.2 billion. Why is the value of the Coke brand falling?

The Coke brand is dropping in value because the cola category is losing its share of the soft-drink market. A brand is only valuable to the extent it stands for a category.
Someday your brand’s iceberg might start to melt. So what. You can always look around for a new iceberg to dominate. With a new brand name, of course.

“THAT’S THE MAGIC OF CATEGORY”

Lets have a look on Key Features of Budget 2014-2015

  • Budget 2014 Live UpdateImage

 

  • FY14 net market borrowing revised to Rs 5.63 lakh cr.
  • Direct taxes left untouched
  • Three more industrial corridors under implementation: FM
  • FY15 fiscal deficit target at 4.1%
  • Excise on SUV down to 24% from 30%; auto stocks rally.
  • FY15 revenue deficit pegged at 3%
  • FY14 revenue deficit at 3.3%
  • Excise cut to 10% on consumer durables
  • BE for 2014-15. Fiscal deficit at 4.6% vs red line of 4.8%
  • Excise duty for large and mid-segment cars cut to 20%
  • Service tax exemption on loading, unloading, storage of rice
  • Excise cut from 12% to 10% for capital goods
  • Excise duty cut for small cars to 8%, SUVs to 24% from 30%
  • Excise duty cut for auto sector
  • Excise duty cut from 12% to 8% for small cars, two-wheelers till June 30, 2014
  • Excise duty cut from 12% to 10% for cap goods and consumer durables
  • No change in tax laws, but calls for some intervention
  • No changes in tax laws
  • To set up public debt management agency
  • Appeal to all political parties to pass GST
  • Disappointed that we have not been able to implement GST
  • Need modern tax laws – disappointed that GST not introduced yet
  • Food subsidy shoots up to over Rs 1 lakh crore: Chidambaram
  • FY15 Fuel subsidy at Rs 65,000 cr
  • FY15 Urban Housing Fund Allocation at Rs 2,000 cr
  • Rs 2,600 cr for education loan moratorium
  • RBI must strike balance between price stability and growth: FM
  • Farm loan interest subvention continues
  • Eye 2016-17 fiscal deficit at 3% or lower
  • Rural housing fund get Rs 6,000 cr
  • FY15 total subsidy seen at Rs 2.46 lakh cr
  • To liberalise rupee-denominated bond market
  • To amend FMC act to strengthen commodity & derivatives market
  • Minority affairs to get Rs 3,711 cr
  • Fuel subsidy pegged at Rs 65,000 cr
  • Propose a moratorium period for all education loans taken prior to 2009 upto 2014
  • Food, Fuel, Fertilizer subsidy pegged at 2.46 lakh cr
  • FY15 fertiliser subsidy to be Rs 76,000 cr
  • Ministry of Health and Family Welfare gets Rs 33,725 cr
  • FY15 capital infusion in PSU banks to be Rs 11,200 cr
  • Banks to surpass Rs 7 lakh cr towards rural credit in FY14, FM allocated Rs 8 lakh cr for FY15
  • Proposes 11,200 cr for capital infusion in PSU banks
  • Rs 35,000 cr FY14 fuel subsidy to be rolled over
  • Proposes to transfer Rs 500 cr to defence pension in current financial year itself
  • FY15 non-plan expenditure at Rs 12.07 lakh crore
  • FY15 food subsidy at Rs 1.15 lakh cr
  • FY15 non-plan spend at Rs 12.07 lakh crore
  • Defence Allocation up 10% to Rs 2.24,000 cr for FY15
  • Allocation for defence hiked by 10%
  • FY15 subsidies at Rs 2.46 lakh crore
  • Merchandise export to grow 6.8% to $326 billion
  • Coal output grew to 554 mn tonnes against 361 mn tonnes over decade
  • Declining fiscal deficit, moderation of CAD, stable exchange rate and increase in project
  • implementation result of hardwork
  • GDP growth rate in Q3 and Q4 of 2013-14 will be at least 5.2%
  • Budgetary support to Railways has been increased to Rs 29,000 cr in FY15
  • Panchayati Raj Ministry to get Rs 7,000 cr
  • FY15 Plan expenditure kept at Rs 5.55 lakh crore
  • Plan expenditure at 2014-15 at same level at 2013-14
  • Aadhaar a tool of empowerement
  • Govt remains fully committed to Aadhaar
  • Totally 54 lakh transactions completed under direct benefit transfer
  • 1200 cr additional funds allocated to North-East states
  • Market optimistic as FM makes interim budget speech
  • so far, two proposals will recieve funds from Nirbhaya fund
  • After Mars Oribiter Mission, several more missions planned
  • Proposes Rs 1,200 cr additional assistance to hill states
  • Rs 100 cr allocated for community radio stations
  • To start 4 UMPPs in FY15
  • Rs 200 crore initial capital for a venture capital fund for scheduled castes
  • National solar mission entered second phase
  • 50000 MW of thermal and hydro power plants under construction
  • 7 new power projects being built; target to install 10,000 Mw of addl power in 12th Plan
  • 29300 MW of power capacity added in FY14
  • Eased rules governing infra projects’ funding
  • GDP growth in Q3, Q4 FY14 seen at 5.2%; FY14: 4.9%
  • FDI policy was liberalised to facilitate greater investment in multi-brand retail, pharma etc
  • GDP fell to 4.4% from 7.9% in nine quarters: FM
  • Added fresh power capacity, rural roads, highways in last 3 months
  • Gradual correction of diesel prices, new banking licenses among steps taken by govt
  • Manufacturing sector is not seeing an uptick
  • UPA-I and UPA-II delivered above the trend growth rate
  • Rupee least affected among emerging markets
  • Investment rate estimated at 34.8%; savings rate at 30.1%
  • Govt pegs food production at 263 million tonne: FM
  • Farm credit in FY14 at 7.35 lakh cr vs 7 lakh cr target
  • FY14 Q3 & Q4 GDP growth to be atleast 5.2%
  • Exports seen growing to $326 bn; up 6.4%
  • FY14 GDP to be 4.9%
  • India not facing a ratings downgrade from agencies: FM
  • RBI, SEBI, Govt took measures to stabilise rupee
  • Govt, RBI acted in tandem to curtail inflation: FM
  • Risk to capital flows were accentuated due to global concerns
  • CCI cleared 296 projects
  • Have added more than 39,000 km or rural roads
  • $15 bn added to foreign reserves this fiscal
  • No uptick in manufacturing worrisome
  • Won’t do anything that will affect the foundation of India’s economy: FM
  • FY14 Current Account Deficit seen at $45 bn
  • FY15 food grain production at 263 mn tonne
  • Agricultural GDP growth pegged at 4.6% in the current year
  • Added $15 bn forex reserves in FY14
  • Food inflation still a worry though it has declined
  • Only a handful of countries were able to keep their heads above the water
  • CAD will be contained at $45 billion
  • HOPE THIS FINANCIAL YEAR WILL COME SO MANY OPPORTUNITIES

Why certification is important for individuals in making a difference in carrier paths?

Certification benefits in the quality profession are uncountable and they make the carrier growth
to a high level with proper satisfaction with in and out of the organization. The value added
benefit is personal development for individual ultimately which will lead to greater contribution
personality of individual. (laman, 2013) it is talking about seven individuals who shares stories
about why they sought certifications and how the experience made a difference in their carrier
paths. Image

This article presents the stories of several individuals who work (or previously worked) in the
quality engineering and risk management department at Teleflex Inc., a global provider of
medical devices.

The stories are told by people at different stages of their careers, comprising a diverse group
representing at least five levels of the typical quality engineering technical career ladder. One of
the things they have in common, however, is that each has carefully considered the costs and
benefits of ASQ certification. All of the authors (including those who have not yet achieved any
of the ASQ certifications) have found the certification process to be a valuable tool for personal
development and professional capabilities.

Learning from article

The recognition of the certification is of importance for career advancement. The possession of a certification is a leg up on the competition who do not have it. It doesn’t mean a non-certified
quality professional doesn’t know and understand the body of knowledge it simply means a
certified quality professional does know. That is the difference. When two individuals are
applying for the same position and one has ASQ certification and the other one doesn’t. It does
not ensure they will be offered the position, but it does provide a slight advantage over the
competition. Advancement opportunities are more abundant for individuals with ASQ
certification over those who don’t have it.

Off to good start

In this article korkuch who is currently working as a senior new product development quality
engineer for UNILIFE medical solutions. Before that she was a quality engineer at Teleflex. She
decided to certified quality engineer and after that she establishes herself within the quality
engineering profession. She prepared for three months before the exam date. She says “it has
been more than a year since she passed the CQE exam and I can say it has been one of my most rewarding professional experiences” this certification helps her in obtaining her current job.

Building a solid foundation
Kohler who has 25 plus year of professional carrier during this time he had worked in various
industries, including microelectronics, optoelectronics and medical devices. These fields required all aspects of quality such as process manufacturing, quality assurance and quality management and with ASQ certification it will be a icing on cake. Even ASQ certifications were out of date and still they provide him some jack so that he should not be not in a common group of people.

Membership has its privileges
Rudy Droblink is a principal quality manager at Teleflex Inc. he completed the CQE exam in
June 2008 and founded the whole new experience very rewarding. The confidence gained in
obtaining the certification provides him confidence and opportunity to meet other ASQ
members. The rewards benefits him from knowledge and experience gained from this
certification is priceless and in a very short span of time.

Show what you know
Robin krame is a senior quality engineer- risk management at Teleflex Inc for her certifications
were always the way to learn about new areas of quality and to prove to others that her stuff is
best from others. She tells that ASQ certification was the way to prove herself from others and
she started as a quality engineer and quickly followed with the responsibilities. She made
conscious and fruitful decisions in quality aspects.

Revisiting certification
GARDNER is a quality engineer at Teleflex Inc. he started his carrier in arrow international
which is a medical device company as a lab assistant performing pilot productions. After a
period of time he was transferred to the quality department as a associate quality engineer in
2001 with his quality certifications in ASQ. He was aware that his certification may not be that
important in today’s market but from a personal development point of view this is very
important. Image

Planning for the future.
JANET G DIPUPPO is an associate quality engineer at Teleflex Inc. currently she is in risk
management and post market surveillance activities. Currently she don’t have any certificate that
ASQ offers but she found its website to be very helpful in researching the different types of
certifications that are available to the ASQ community. Website only tells about the schedule and
pattern about the course and she is in continue phase of additional experience, and allowing her
the opportunities to add more tools to her tool belt.

Forging a carrier path
Sowmya krothappli is a quality manager at Haemonetics. she got her first job through ASQ six
sigma and quality engineer certifications. During her initial job search she came across many
postings because of her certifications. Within a couple of months of earning the certificate she
was hired as a quality engineer at Teleflex. This certification helped her to accelerate her
learning curve, culture quality consciences on cross functional teams and contribute to major
lean manufacturing projects. She strongly recommend ASQ certifications.

Bibliography
laman, s. (2013). importance of certification. quality progress, 24-30.

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