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Cadbury India : A fight to worm rumour !!!!
A CADBURY IMC CAMPAIGN
One of its best Marketing and PR Strategies.
How the problem was created in the chocolates, the reason was not to store it properly. But it created a lot of rumor and problem for company which is a giant in itself and it cost to it a lot and the main problem was that it was totally demolishing the brand value and equity of the company.
But my dear its “CADBURY” , they applied their best marketing and PR strategies to overcome on this and they did and now again they are on the top. How they did all this please have a look on above slides..its a good strategical story. Hope you will like it.
Outlook360 