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Valentine’s Day may have come and gone for another year but we can still marvel at this simple yet engaging social media campaign by Heineken.

Valentine’s Day may have come and gone for another year but we can still marvel at this simple yet engaging social media campaign by Heineken.

It was one of their biggest Digital buzz by Heineken launched as ‘Date in a Box’ for Valentines day. It is a box. A glittery, red box. Inside, there’s a date. An adventurous mystery date. It’s a #DateInABox that can only be opened if your man is prepared to instagram his feelings this valentines day.

If he does, well, he’ll get a code sent to him to open the box, making for one very special Valentines day date! now this is again happened in 2014 and people were curious to see how this one plays out! Who’s tweeting to @Heineken_US for a box?

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IMC CAMPAIG

Mercedes  was founded by Karl Benz‘s & Gottlieb Daimler in 1886  AS Benz Patent Motorwagen, origins to Daimler-MotorenGesellschaft‘s. The name first appeared in 1926, its one of the biggest German automobile manufacturer a division of the German manufacturer Daimler AG.

Mercedes-Benz SLS AMG, Super car, unique in its type. Very first Mercedes-Benz automobile designed in-house by AMG, unveiled at the 2009 Frankfurt Motor Show, CLASS  Grand tourer.

First market introduction was started in the first quarter of 2010. It was a completely new driving sensation was highlighted by  integrated marketing campaign.The marketing mix comprises all possible communication channels but online activities was in particular playing a key role.

the main motto was to create a buzz and excitement among the target audience and they were too succesful. During the campign people were really thinking that ” IT’S STILL A CAR or SOMETHING ELSE”…

Well they did it very perfectly and this car was superb still have impression on the peoples mind. so how they did please have a lok on the above slides. hope you will enjoy it.

 

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Cadbury India : A fight to worm rumour !!!!

A CADBURY IMC CAMPAIGN

One of its best Marketing and PR Strategies.

How the problem was created in the chocolates, the reason was not to store it properly. But it created a lot of rumor and problem for company which is a giant in itself and it cost to it a lot and the main problem was that it was totally demolishing the brand value and equity  of the company.

But my dear its “CADBURY” , they applied their best marketing and PR  strategies to overcome on this and they did and now again they are on the top. How they did all this please have  a look on above slides..its a good strategical story. Hope you will like it.